If I asked you, do you have any persuasive technology? Your answer would most likely be:
“Technology isn’t human; therefore it can’t be persuasive.”
If you’d say that reply, I’m here to tell you that you’re W R O N G.
It’s okay to be wrong though, that’s how you learn and grow.
Let me explain 🙂
I’ll start with a simple fact, there are many persuasive technologies.
And, your response will be “But HOW?”
Ladies and Gentlemen, lets go on a bike ride down PT Lane (Persuasive Technologies)
There are many type of social cues technologies use in order to persuade, but the two that I’ve experienced are the following: Persuasion through Physical Cues & Using Psychological Cues to Persuade.
Persuasion Through Physical Cues
When you’re playing a game, there’s most likely on screen characters that you can mold into whatever you want them to look like. However, there’s always that one or two main characters that you can’t change. These characters guide you through the game and promise to make you into a expert. Their physical appearance and cues persuade you to continue playing so you can win more coins and mold your characters to look like them.
Using Psychological Cues To Persuade
According to J.B Fogg, this can infer that the technology has emotions. This can include the smiley face or other emojis. For example, google changes their engine logo everyday to fit the ’emotions’ of that particular day or event thats happening. This can persuade people to feel some sort of ‘human-like’ connection to that technology. This also creates the use of that technology to increase.
It’s not difficult to understand technology’s ability to persuade. Even your television can persuade you with it’s commercials.
A tad bit spooky right?
Well, at least you’ll be in the Halloween spirit now.