Planet Persuasion: Pre-Persuasion

What if I told you that I could persuade you before I even started persuading?


I know, I know. Let me explain.


Definition: the practice of getting people sympathetic to your message before they experience it.

Pre-Persuasion involves the following:

  1. Establishing Trust
  2. Directing Attention
  3. Word Association
  4. Easy Words

For those of you who don’t understand any of those four, let’s a take  trip to Planet Pre-Persuasion. 


Establishing Trust

You’re not going to be able to persuade anyone if they don’t trust you. So, before you can even persuade the recipient you have to build trust and make them believe that you have their best interest. Once you do this pre-persuasion method, the actual persuasion would be a piece of cake. (hello there metaphor)

Directing Attention

What’s the point of being a great persuader if you don’t have the attention of the recipient? Persuaders need the full attention of the recipient in order for their argument to be effective. When you have their attention along with being trusted, you’re already at a 60% chance of automatically persuading them to believe your argument.

Word Association 

People love when they are able to connect things to labels or words/phrases they are already familiar with. It enables them to understand the persuader’s argument faster than they usually would. This also helps the recipient store the persuader’s information in their mind in files so it’s simpler to remember what they said. 

Easy Words

This is the simplest way pre-persuade someone. Using easy words can simplify your persuasion and help the recipient comprehend in a way that they wouldn’t if you used words they’ve never heard of before. Also using easy words makes you more relatable and trustworthy. No one wants to try to be persuaded by someone who can only have an effective argument using big words. It’s like they really don’t know what they’re talking about.

I hope Planet Persuasion was fun for you guys, we need to take a trip back one day. Maybe there’s a planet for post persuasion?!

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