*This blog post will be in first person, as if persuasion is a human being. I thought it would be creative and fun :).
Hello my name is persuasion. I’m your train conductor for today. I thought it would be nice to introduce myself before we start this trip.
You should already know who I am, I’m very popular in your every day life.
You know that time where you begged your parents to get you a dog and you promised to take care of it and be responsible? You told them all the facts you learned on the internet and how you’d never ask for anything else. Then they finally gave in and bought the dog for Christmas.
Trust me, that wasn’t Santa. It was me, persuasion.
We all know how powerful words can be, but have you thought of how dangerous the RIGHT words could be when using them to persuade? When we persuade, we say more than “Can you do this for me, please?” We use metaphors, ultimate terms and labels among a few other things. Let’s get deeper into those terms. Let’s take a train ride.
First stop Metaphors.
A thing regarded as representative or symbolic of something else, especially something abstract.
Metaphors are used in persuasion to act as a kind of lens and are usually used at the beginning of an argument or conversation. This enables the ‘persuadee’ to focus on the idea and connect the argument to your metaphor. It helps them keep track of the information you’re giving them, which then allows them to comprehend your argument correctly.
Ex: A Trash load of problems
Next stop, Labels.
A classifying phrase or name applied to a person or thing.
When using labels to persuade, glittering generalities is the first thing that comes to mind. Glittering Generalities is a phrase used to evoke feeling rather than using actual knowledge about a product or thing.
Ex: ‘A Lifetime of Clear Skin’, ‘We Got You’
Last stop, Ultimate Terms.
Words that have a special meaning within each culture and carry power when they are used.
There are three types of ultimate terms, they are the following: God Terms(Positive), Devil Terms(Negative) and Charismatic Terms(Interchangeable). God terms are used to carry positive connotations, while Devil terms are used for negative ones. The Devil terms draws awareness in a bad way that carries tainted emotions. The charismatic terms can be apart of both of the other terms. Persuaders can use them to get the reaction they want, either positive or negative.
As you can see, once you get the hang of the use of words (language) and me (persuasion) you can be a very powerful person. Just use your power for good.